Brand Design

Designing a logo involves understanding the brand, conducting research, brainstorming concepts, creating digital versions, seeking feedback, and refining the chosen design. This process includes color selection, typography, testing, finalization, legal protection, and the logo's integration into the brand's identity.

Selecting a color scheme for a business involves understanding the brand, researching industry trends, considering color psychology, and choosing primary, secondary, and neutral colors. Testing and consistency in application are essential, and  feedback from the client ensures the chosen colors align with the brand's identity and audience.

Choosing typography for a business typically involves considering readability and aesthetics, and selecting primary and secondary typefaces. The chosen fonts should align with the brand's identity and messaging, ensuring consistency and clarity in all communications.

A moodboard is a visual tool used in the design world to collect and present a range of images, colors, typography, and other visual elements that convey the desired aesthetic, style, and mood of a project. It serves as an inspirational reference and a way to communicate the design direction to clients, helping to ensure a shared vision and guiding the creative process. Moodboards are commonly used in various design disciplines, including graphic design, interior design, and web design.